Image Courtesy of Atlantic RecordsColdplay's new video for "Ink" is less a music video and more of a choose-your-own-adventure style interactive experience. The video gives the viewer choices on how to direct a lonely traveler through a colorful world as he searches for his lost love, all set to the Ghost Stories hit. You can experience the "Ink" video at Coldplay.com/Ink.
The "Ink" interactive video was written, animated and directed by Los Angeles agency Blind, in collaboration with digital media company Interlude. A press release promises the video contains more than 300 different outcomes, depending on which options you choose.
In addition to appearing on the Ghost Stories studio album, you'll also find "Ink" on Ghost Stories Live 2014, the new Coldplay live CD/DVD that captures the band's intimate March 2014 performance in Los Angeles. Ghost Stories Live 2014 was released earlier this week.
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