U2 isn't the only rock act that has forged a relationship with Apple. Trent Reznor is also working with the tech giant on a mystery project, which came about due to his partnership with Beats Audio.
"I can't go into details, but I feel like I'm in a unique position where I could be of benefit to them," the Nine Inch Nails frontman says in an interview with Billboard. "That does mean some compromises in terms of how much brain power goes toward music and creating. This is very creative work that's not directly making music, but it's around music."
Naturally, Reznor was asked about the now infamous distribution method of U2's album Songs of Innocence.
"I think the misstep was the wording," he says. "If it would've been, 'Here it is, if you want it, come grab it...' I am assuming the momentum of that situation led to the oversight in not thinking that people might feel intruded upon."
Nine Inch Nails was among the 2015 nominees for the Rock and Roll Hall of Fame. Though Reznor admits that he has a "pretty sour stance on the world of awards," he did say that being inducted into the Hall of Fame would be different.
"I find it flattering to be one of the nominees. It would be an honor to be a part of that if it goes that way," he says. "And if it doesn't, it doesn't. I've done the best work I can do."
You can read the whole interview in the November 8 issue of Billboard.
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