Image Courtesy of Paolo PellegrinBono has teamed up with guitar makers Gretsch to create the GRETSCH (RED) guitar. The signature guitar takes its name from the U2 frontman's charity (RED), which raises money for the Global Fund to fight AIDS, tuberculosis and malaria.
"The GRETSCH (RED) guitar is a guitarist’s dream," says Bono in a statement. "And the reality is that every time someone buys one, it’s raising money to fight AIDS. That money can buy life-saving medicine for pregnant mothers living with HIV, and prevent their babies being born with the virus. They’re the same pills that will help deliver an AIDS Free Generation."
The guitar, officially titled the GRETSCH (RED) G5623 Electromatic Center-Block Bono "Signature" Model, sports a double-cutaway design, a maple neck and a 22-fret bound rosewood fingerboard. Additionally, its pick-guard is adorned with the official (RED) logo.
Five percent of the wholesale price from each guitar sold will go to the Global Fund.
Earlier this month, U2 performed in New York City's Times Square in commemoration of World AIDS Day. Bono was absent from the performance, however, as was recently injured in a cycling accident. The other three members of U2 performed together as U2 Minus 1. Coldplay's Chris Martin and Bruce Springsteen filled in for the injured frontman.
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