The Black Keys Donate “Howlin’ for You” to PETA Campaign

Credit: Danny ClinchThe Black Keys have granted animal rights group People for the Ethical Treatment of Animals the use of their song "Howlin' for You" for a campaign video. The 30-second spot features PETA members, including actor Fred Willard, playing with their pets as the Brothers hit plays in the background before it ends with the tag line, "Someone's howlin' for you at your local shelter. Please adopt." You can watch the ad on YouTube.

"If you're looking for a furry roommate, check out an animal shelter," says drummer Patrick Carney in a statement. "They're filled with purebreds and mutts who'd love to be adopted."

The PETA commercial marks the first time The Black Keys have donated one of their songs to be used in an advertisement. Previously, the band has taken legal action against companies like Home Depot and Pizza Hut for unauthorized use of their songs.

The Black Keys have shown a sense of humor about their music in ads in the past. In a 2011 Colbert Report segment, Carney and frontman Dan Auerbach challenged Vampire Weekend frontman Ezra Koenig to a "sell-out off," to see which band was more ubiquitous in commercials.

In addition to The Black Keys, Morrissey, The Pretenders' Chrissie Hynde and country legends Dolly Parton and Loretta Lynn have donated their music to PETA.


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